10 Years
Wine in Moderation

About us

About Wine in Moderation – Art de Vivre

Wine in Moderation is a programme created by the wine sector to inspire healthy lifestyles and well-being; and to contribute to the reduction of alcohol related harm. The Wine in Moderation programme builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain; raising awareness and knowledge about responsible drinking patterns and moderate wine consumption. Wine in Moderation is a common programme centrally coordinated and nationally implemented, with the capacity to adapt to local needs while respecting cultural diversity. The WiM Association, is the international not for profit association founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation programme and expands its reach and impact throughout the world.

About the WiM Association

The WiM Association is the international not for profit association founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation programme and expands its reach and impact throughout the world.

About our Accountability

At Wine in Moderation we are accountable for our actions. We report our commitment every year. For more information, we invite you to visit our website and our previous years’ reports.

About this microsite

This 10-Years anniversary microsite marks a major milestone in Wine in Moderation’s journey for a sustainable culture of wine. Founded on the values of accountability and transparency, we thrive to report and present in a comprehensive and accessible manner the programme’s actions and activities aiming to show tangible results. This report is therefore designed to show and celebrate our achievements at a national and international level giving you a better understanding of our adventure of the last 10 years. This microsite will also give you an insight of the future of Wine in Moderation. In fact, while we have worked hard to achieve our goals, this is only the beginning; and we look forward to continuing working in that direction for a sustainable culture of wine.