10 Years
Wine in Moderation

Performance
Encourage moderation & Responsibility
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Encourage moderation & Responsibility

Wine culture campaigns and well-targeted interactions aim at promoting moderation and responsibility in wine drinking as a cultural and social norm. Offline and online communication tools (spots, leaflets, social media, banners, etc.), wine tourism activities, seminars, public speeches, interviews, etc. have brought the Wine in Moderation message closer to professionals and consumers.